Digital Marketing Blog

Content Marketing Strategy

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“Content marketing is any marketing format that involves the creation and sharing of media in order to acquire customers. It is not focused on selling, but on simply communicating with customers and prospects.”  ~ Wikipedia Content marketers create and curate relevant and valuable content with the intention of changing or enhancing consumer behavior. Instead of pitching your products or […]

Digital Marketing Blog

Why Measure Your Marketing Programs?

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Many businesses, especially small businesses, still don’t recognize the need for Marketing.  Some even confuse it with Sales. It’s often seen as an unnecessary expense because, many times, marketers don’t measure the return of their marketing programs. Companies only see money going out the door but can’t link those expenses to sales. As a business […]

Digital Marketing Blog

Market Driven vs. Product Driven

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 “Don’t find customers for your products, find products for your customers.”  ~ Seth Godin or “It’s not the customer’s job to know what they want.” ~ Steve Jobs Pros and Cons I’ve always believed in a market-driven approach to product development. In most cases, I still do. Market driven means you’re building products that customers […]

Digital Marketing Blog

Tips For a Successful Trade Show

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While the number of trade shows and industry conferences has decreased in the last 15 years, they are still an important marketing event for many B2B companies. To get the biggest benefit, you have to plan for the event and follow up to continue the conversation. Here are a few tips: Identify and exhibit at trade […]